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10 Millionth Coupon Requested For TV Converter Box Program

Wednesday, April 9, 2008 – updated: 2:11 pm EDT April 11, 2008

Commerce Secretary Carols M. Guiterrez announced over 10 million coupons have been requested since the launch of the TV Converter Box Program on Jan. 1, 2008.

The Feb. 17, 2009, transition will offer consumers a clearer picture, more programming choices and will free up the airwaves for better communications among emergency first responders.

The Commerce Department’s National Telecommunications and Information Admistration is administering the TV Converter Box Coupon Program.

“With ten million copies requested, the TV Converter Box Coupon Program is running strong. While we’re pleased with this high level of participation and the program so far, challenges remain, and the NTIA is working hard to ensure a smooth transition,” said Guiterrez.

As of April 1, 2008, more than 1,100 retailers are participating in the program representing 11,448 participating outlets nationwide, including locations in all 50 states, Puerto Rico and the U.S. Virgin Islands.

To date, NTIA has certified 66 converter boxes. Additionally, consumers can choose from among 10 online retailers and four phone retailers. Consumers, even those in areas where the closest consumer electronics retailer is 50 or 100 miles away, will have access to coupon eligible converter boxes.

The transition to digital television is an unprecedented effort, and the NTIA is working to ensure all Americans are aware of the transition and take necessary action before February 2009.

NTIA is leveraging relationships with consumer groups, community organizations, federal agencies and industry to inform consumers of their options.

NTIA is collaborating with more than 200 partner organizations, including social service and community organizations with ties to the senior citizen, rural, minority and disabled communities, as well as a variety of federal agencies with direct communications with other constituent groups.

“Our combined efforts to get the word out and educate consumers are succeeding, but we must continue to inform the American public about their options for making the transition,” said Guiterrez.

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