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Coleman’s Fish Market has been satisfying taste buds during Lent for 100 years

Updated: Wednesday, March 5 2014, 06:03 PM EST


OHIO COUNTY, W.Va. –Wednesday was Ash Wednesday, the official beginning of the Lenton Season for Christians around the world.

For the next six weeks, many of the Catholic faith commit to fasting or giving up certain luxuries. When it comes to the dinner table, most won’t eat meat on Ash Wednesday and Fridays.

At Coleman’s Fish Market in Center Wheeling, there was a rush of people during the lunchtime hour as the business celebrates its 100th year in operation.

“Basically the thing is you just have to evolve with the times,” owner Joe Coleman said. “You know, as things change you change to meet what customers are looking for.”

Coleman attributes some of those changes to the average age of the population, and said people simply don’t eat as much as they once did.

“Over the decades too, people’s tastes change as far as traveling and trying different types of seafood, so we do a lot of different stuff that we didn't used to do years ago,” Coleman said.

One thing that remains constant? The demand for their signature fish sandwich. With the arrival of Ash Wednesday and Lent, Coleman anticipates selling more than 10,000 sandwiches in the coming weeks.

“That's probably up about 25 percent but that's for the store only,” he said. “Now you get into all of the fish fry's from all of the churches and the fire departments, our business will probably triple.”

Lent runs from Wednesday through April 19. Coleman says Christmas season when families gather for the holidays is the business’ next big business rush.


Coleman’s Fish Market has been satisfying taste buds during Lent for 100 years

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